Condé Nast Traveler piece to launch
Condé Nast Traveler, Qantas and Destination NSW launch branded content piece featuring Sydney and the South Coast
In one of the more successful partnerships in the branded content space, Condé Nast, Qantas and Destination NSW today launched a piece directed by Loom Creative’s Jason Knight. Featuring some of Sydney’s best restaurants and hotels and some of the South Coast’s finest locations, this piece not only highlights New South Whales as a state, but Qantas as the premiere carrier bringing people to Australia.
We visited QT Hotels Bondi and went surfing at Bondi Beach. We flew on a Sydney Sea Planes flight to the famous Jonah’s at Whale Beach.
We also dined at Mercado Restaurant where Chef Nathan Sasi treated us to some of his best food.
Then we travelled down the coast where we had a chance to meet some of the finest food purveyors in the country. People like Ewan McCash who showed us his oyster farms and then treated us to some oysters fresh from the water.
Then we spent the night at one of Australia’s finest hotels - the beautiful Bannisters By the Sea where we awoke to a stunning sunrise.
It was a great trip and the video worked out beautifully.
